Journalism in 2011 is a lot different than journalism in 2009. Our industry is still trying to harness the power of multimedia. Television stations naturally have an advantage in this arena, as it's easier to add a written-word component to a TV site than it is to train us ink-stained types to do video & audio. However, those things -- podcasts, embedded video -- can enhance our work.
It can be as simple as sending your reporters out with Flip cameras to record their interviews or cover an event or as elaborate as recording a 30-minute podcast.
The IBJ does a pretty good job of this, with a regular series called "Leading Lines," where multimedia producer/reporter Mason King talks with different leaders about leadership. I got a chance to go in with Mason on an interview with Pacers head coach Frank Vogel, helping set up lights, check camera angles and watch the interview take place. This came from a one-hour process of setup, interview and tear down. About 30-45 minutes of interview was torn down into three short videos from the Pacers coach. Despite my best efforts to do anything possible to stay out of the camera shot, I show up here as Vogel demonstrates the basketball-spinning skill that he once displayed on Late Night with David Letterman. He spun a basketball on the end of a pen while writing the word "win." I'm holding the notebook.
Here's the link to the interview with videos.
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